About Us

Launching in late summer 2011, we started out by offering a range of products including Alchemy Gothic jewellery and accessories, and some branded clothing.

We decided it was time to expand and began supplying an extensive choice of New Rock boots, shoes, and recently added their clothes. We have quickly grown to become one of the UK’s leading online suppliers of New Rock and other alternative brands. As we continue to expand, we’re now offering more brands, like Hades Footwear, and a limited selection of our own t-shirts.

What differentiates us is our vision of selling items we’d be proud to own ourselves. This means offering only high quality, well-made items, that fit into the huge world of Rock’n’Roll, Metal, Goth, Punk and indeed other alternative genres and styles. We love this scene, we’re part of it!

We also pride ourselves on the fact that we wanted to match the quality of great products with the quality of a very positive customer experience, with the best customer service possible. We’re here for you, and are happy to help answer your questions and resolve any queries. We back this up with offering some of the best prices online, meaning you’re receiving great products, at great prices, with great service!


What Our Customers Say:

Browse Our Brands

New Rock
Poizen Industries

Latest Items